NEW YORK -- FanDuel and the NHL have announced a multiyear partnership agreement that makes FanDuel the exclusive daily fantasy partner and an official sports betting partner of the NHL, the League announced Monday.
In addition, FanDuel signed a partnership with the New Jersey Devils, the first sports betting agreement between the daily fantasy sports provider and an NHL team.
"Our approach to sports betting is to continue to be progressive as we work directly with the industry and focus on innovative opportunities for fan engagement," NHL Commissioner Gary Bettman said. "Teaming up with FanDuel furthers our strategy of aligning with leading brands that share our vision of using new platforms and technology to drive innovation and engage and excite hockey fans."
The partnership allows FanDuel's daily fantasy customers access to exclusive NHL content and special prizing, including VIP experiences at major NHL events such as the NHL Winter Classic and NHL All-Star Game.
FanDuel will promote free-to-enter single-game fantasy contests for the Winter Classic, NHL Stadium Series and other games throughout the season. To start, FanDuel will introduce a "Skate to the NHL Winter Classic" contest, allowing fans to enter daily contests to win a VIP trip to the 2019 Bridgestone NHL Winter Classic between the Chicago Blackhawks and Boston Bruins at Notre Dame Stadium on Jan. 1 (1 p.m. ET; NBC, SN, TVAS).
"Joining forces with the National Hockey League was the perfect next step for us as both our sports betting and fantasy sports businesses continue to grow," said Matt King, CEO of FanDuel Group. "The League's clear vision for these categories and this partnership marks an exciting time for both organizations."
In its separate agreement with the Devils, FanDuel gets access to one of the prominent in-ice advertising positions introduced by the NHL this season.
Fans attending games at Prudential Center will be connected through social, digital and in-game activation platforms. They'll have in-arena access to use the new FanDuel Sportsbook app for "Live In-Play" betting options.
"The FanDuel Sportsbook user is an educated consumer interested in engaging with multiple sports teams and events in dynamic and interactive ways," said Adam Davis, the chief revenue officer for Harris Blitzer Sports & Entertainment, which owns the Devils. "Their emphasis on creating innovative platforms and promotions to connect with and galvanize their consumers parallels the fan-first mentality at the New Jersey Devils."
New Jersey is one of six states that has legalized sports betting since May 14.
"We will continue to be at the forefront of the action for hockey fans, whether they're watching sports from a seat in the arena or at home on TV," said Kip Levin, FanDuel's chief operating officer. "Our partnership with the New Jersey Devils allows us to be on the ice during the action and in-game messaging is the perfect way to reach hockey fans during the games."
The NHL last week announced a multiyear partnership with MGM Resorts, making it an official gaming partner and resort destination of the League.
The Devils already have announced multiyear partnerships in the sports betting category with William Hill, a global sports book operator, and Caesars Entertainment.
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