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The St. Louis Post-Dispatch relays how Tony Knopp, CEO and co-founder of Spotlight TMS, a company that enables businesses to measure and maximize the impact sports tickets have as investments, said he's not sure corporate America will come back to the NHL the way it did after the 2004-05 lockout. Spotlight TMS works with eight NHL teams, including the Blues. "This is very different," said Knopp, who was a senior sales executive for the Los Angeles Kings during the last lockout. "Since 2008, I would say that one in every four customers we talk to, somebody internally is telling them that they have to drop their tickets. I know (the NHL and its teams) are saying, 'This is what happened after the last lockout, this is how much business you can expect.' My argument is that's not going to be the case this time.
"These guys are already looking for a way to get out of sports tickets, and now they're just giving them bullets to shoot themselves with. The reality is, once budget gets cut, you don't just add budget overnight. You have to justify why doing business with the St. Louis Blues is better than not laying off these three people. That's an awful difficult fight to have post-2008."
Spotlight TMS claims that 40 percent of the Blues' ticket and suite revenue comes from corporations, "a huge chunk for that team," Knopp said, "and now you're giving them a reason to leave and they may not come back."
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